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"Pure Michigan" campaign faces problems

March 17, 2010|By Clifton French (cfrench@wsbt.com)
  • "Pure Michigan" campaign faces problems
"Pure Michigan" campaign faces problems

SAINT JOSEPH, Mich. — Michigan's advertising campaign that promotes tourism could be in jeopardy. The state is looking to spend $30 million on its "Pure Michigan" campaign. Right now, the state has about $15 million set aside. Michigan Economic Development Corp. CEO Greg Main said the state has two weeks to come up with the funding before the window for running the ads closes. For businesses in Saint Joseph, that could result in less traffic. "We get people from Ohio, Indiana, Illinois, Wisconsin. And I think that wouldn't happen if Pure Michigan wasn't there," Mary Schaut, owner of FuzzyButz said. "We support a permanent funding source for the Pure Michigan campaign," said Wendy Dant-Chesser, President of Cornerstone Alliance. Cornerstone Alliance is a non-profit economic development entity that helps promote tourism in Saint Joseph. Dant-Chesser said Pure Michigan has given a boost to local communities by giving them a "brand" to work with. "If that brand goes away, then we have to dig a little deeper into the local pockets to make sure those advertising dollars are spent so dollars from the tourism industry continue to flow into the area," Dant-Chesser said.

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