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Downtown South Bend stores hope to cash in on Black Friday

2 new stores open thanks to DTSB free rent program

November 26, 2010|By Chad Damp (damp@wsbt.com)
  • Customers browse the selection at Imagine That on North Michigan Street in downtown South Bend.
WSBT/Chad Damp

SOUTH BEND - The big chain stores aren't the only ones cashing in on the Black Friday rush. Local small businesses are hoping to draw big crowds too. Two new stores in downtown South Bend opened earlier this week. And it might not have been possible if not for a D-T-S-B program.

In October, DTSB and the city announced they'd offer small businesses a store front free of rent for the first few months. Two are up and running and they hope the holiday season is just the beginning of a longer stay in downtown.

What was recently an empty space is now overflowing with the spirit of the season.

"We did it all in about a week,” said Dawn Cody, an employee at A Homestead Shoppe on North Michigan Street in South Bend. “So it was numerous truckloads and late hours, but we got it all in."

A Homestead Shop is one of the new stores in downtown South Bend that took the city up on its offer for a rent free location. The free rent lease was offered by invitation only to businesses selected by DTSB and the City of South Bend. Stores get the free space at least to mid-January. The deal states they have to be open certain hours and on weekends. When the free period is up, the company will have the opportunity to sign a long-term lease. A Homestead Shoppe has been open less than a week, but it hope to snag some Black Friday shoppers.

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"We have one of a kind items and very unique items in the store,” said Cody. “So hopefully that draws the customer in."

Another formerly vacant store is now transformed into Imagine That. The store opened on Wednesday and owners say they couldn't have found a better location.

"Pretty soon Santa will be across the way,” said Kitty Hoye who helps run Imagine That. “To have a toy store with fun gifts and whacky creations, we think it's a perfect fit."

And the few months without paying rent is also a perfect fit for their budget.

"This is a wonderful way to kinda test the waters before you make a commitment and so far it's been wonderful," said Hoye.

Now that the doors are open and the products ready, there's just one more thing these stores need in order to remain downtown.

"If folks come down and make it successful for us we'll hopefully be here longer," said Hoye.

DTSB and the city hope to offer this free rent program again in February for Valentines Day.

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