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Colorado company wants to recreate Studebaker vehicles

January 25, 2012|By Denise Bohn, WSBT-TV reporter

SOUTH BEND, Ind. – In 1966, the Studebaker Company shut down production of the Lark and closed its factory doors. Now, 46 years later, a start-up automaker in Colorado wants to get the Studebaker name and style back on the road and wants its first car produced to be called the Lark.

Most of us only get to enjoy Studebaker's unique and historic designs by looking at them at the South Bend museum.  

"Studebaker's calling card has always been style," said Andy Beckman, Studebaker Museum Archivist.

Along with style, Studebaker was known for its innovative, out-of-the box concepts like the popular bullet nose cars from the 1950's.

Since Studebaker shut down production in 1966, many people, especially those who worked on the line in South Bend, have always hoped it would return to the industry someday. After 46 years, they may get their wish because there is a company in Colorado looking to get Studebaker back on the road.


"It is my earnest goal to create vehicles that is in some way reminiscent of the classic Studebakers yet brought into the 21st century,” said RW Reed, CEO of the Studebaker Motor Company. “To see Studebaker Motor Company, the American icon it once was."

It classifies itself as a start up automaker looking to get funding and investors. The website spotlights several concept cars, bearing the names of some of the Studebaker classics.

"Our mission is to keep the Studebaker legacy alive and well into the 21st century and beyond,” said Beckman. “Anyone who can help us keep that Studebaker name out there, we wish them the best."

And the new Studebaker hopes to create jobs and reopen factories in the U.S. The Studebaker Motor Company also plans to make scooters and motorcycles, as well as vehicles.

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