GRANGER – The Indiana Toll Road “i-Zoom” brand and colors will be retired in 2012 and will be replaced with the more recognizable E-ZPass logo and purple color scheme.
Since 2007, “i-Zoom,” “i-Zoom Girl” and an orange/gray color scheme have been used for electronic tolling on the Toll Road. With this change, Indiana will join 14 other states in the E-ZPass agency in sharing the E-ZPass name.
Beginning immediately and expected to last until October 2012, ITR Concession Co. will remove all i-Zoom signs and banners on the Indiana Toll Road and replace with E-ZPass signage, and i-Zoom and i-Zoom Girl will be removed from all public materials.
ITR Concession says this is a change in name only, and the transition will not affect any i-Zoom account holder or any other E-ZPass user. The company says the goal is to make electronic tolling on the Indiana Toll Road more recognizable to out-of-state motorists, which make up nearly 65% of the Indiana Toll Road's total users. Those unfamiliar with i-Zoom and the brand are often confused by signage and unsure if their E-ZPass transponders are compatible.