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"E-ZPass replaces "i-Zoom" on Indiana Toll Road

September 07, 2012|WSBT-TV Report

GRANGER – The Indiana Toll Road “i-Zoom” brand and colors will be retired in 2012 and will be replaced with the more recognizable E-ZPass logo and purple color scheme.

Since 2007, “i-Zoom,” “i-Zoom Girl” and an orange/gray color scheme have been used for  electronic tolling on the Toll Road. With this change, Indiana will join 14 other states in the E-ZPass agency in sharing the E-ZPass name.

Beginning immediately and expected to last until October 2012, ITR Concession Co. will remove all i-Zoom signs and banners on the Indiana Toll Road and replace with E-ZPass signage, and i-Zoom and i-Zoom Girl will be removed from all public materials.

The Customer Service Center phone number remains the same at 1-888-496-6690, and a new website address is in effect at www.ezpassin.com.

ITR Concession says this is a change in name only, and the transition will not affect any i-Zoom account holder or any other E-ZPass user. The company says the goal is to make electronic tolling on the Indiana Toll Road more recognizable to out-of-state motorists, which make up nearly 65% of the Indiana Toll Road's total users. Those unfamiliar with i-Zoom and the brand are often confused by signage and unsure if their E-ZPass transponders are compatible.

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“We are aiming to cut down on driver confusion at toll plazas,” ITRCC CEO Fernando Redondo said.

“With this change, our ETC system becomes identified easily as matching other states’ tags, which creates less driver issues at the plazas. With so many out-of-state users on the ITR, this was the right move to make,” he said.
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